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How to Succeed on the Web
Most web sites fail. The reason 99% of
web sites fail is simple: no visitors. No visitors, no sales and
certain ruin.
Your
investment can vanish in as few as six weeks. You'll wish you'd
taken a family vacation, rather than poured your savings into the
Internet money pit. You'd have vacation memories, photographs and
stories to tell for a lifetime.
Instead
you've more debt. Extra money comes in handy. High gas prices are
surely here to stay. A family vacations might force you into a
second or third mortgage.
To earn
extra money, you dug around for a product or service, with
potential. You found a reliable, inexpensive web site host. You put
a humdinger of a web site on-line, with a great sales message.
Your
product or service is tops. Your pitch is compelling. Your site
design might win an award. Still, you've bills to pay and peace of
mind to find.
Build it
and they will come, you think. No one does. No one notices. You need
to get the word out. You need visitors, many visitors, ready to use
their plastic.
The web is
vast. If people don't know you exist, they can't buy your products
or services. About 500,000 -- half a billion -- web sites compete
for attention. It's easy to lose your way in the morass.
Search
engines produce tens of thousands of choices, for almost any
keyword. A search for the word, "luxury," returns 219 million pages.
It's too much for most web users, who feel overwhelmed and grow
suspicious.
I ran a
search for the term, "family vacations." The result was about 3.78
million web pages. Are you going to wade through 378,000 pages, of
search engine results, to find the best deal? Of course you are not,
and neither is anyone else. Most people give up after the first page
or three of search results.
You need a
way to make it easy for visitors, potential customers, to find you.
The most efficient way to get visitors to your web site is the same
method used by box stores, huge retailers and successful web
merchants. These companies use advertising.
Ads are a
primary source of consumer information. Advertising allows visitors
to know you are open for business, what you are selling and, maybe, if
they act fast, they get a deal. Advertising is essential.
World
Traffic Supply (WTS) supplies full-page advertisements that deliver
visitors to your web site. The full-page ad is a URL you provide. It
might be your landing or sales page.
You can
start advertising right now. The cost is reasonable. You can have
thousands or millions of visitors rushing to your website, wanting
to buy your services or products.
You can
narrowly define the visitors you want or let everyone visit. Want
visitors from Iceland, only? It's a not a problem. Want a steady
stream of visitors from the USA, Canada or the UK? It's not a
problem. Want visitors looking for moneymaking opportunities? It's
not a problem. Want visitors to hear you pitch your product? It's
not a problem.
You can
run a soft or preliminary campaign, to get a sense of what works.
Visitors come to your full-age advertisement, read or hear your
pitch and buy, if you've done a good job. If your web site or
message needs tweaking, advertising saved you money by giving you a
chance to run a test before launching into the big-time.
Full-page
ads deliver high-quality visitors direct to your web site. These
visitors are ready, willing and able to buy. What a visitor sees is
your full-page URL. Your URL is a full-page advertisement, which appears as a
pop-under or as a redirect from an abandoned web site.
Surfing
the web, randomly or with the help of a search engine, is the same
as flipping through the newspaper or magazine. You turn a page and
new content appears. Maybe you find the content interesting or maybe
you don’t. If the content, such as your sales message, is
interesting, the surfer lingers and reads. If the content isn't
relevant, to the surfer, she or he moves on, turns another page.
Full-page
pop-under advertising is a new version of an old habit. Big
advertisers, such as Johnson and Johnson. General Mills or the Ford Motor
Company, spend
billions, ever year, to catch our attention. These companies know
advertising produces sales and makes money. More and more, large
companies include the web in the media mix. WTS allows you use the
same techniques, at a fraction of the cost.

Advertising doesn't cost, it pays. Here's how advertising
pays its way. For example, your product sells for $10. You buy
100,000 guaranteed visitors to your website for $100. You make a
sale to .1% or 1-in-1000 visitors, your gross is $1,000.00 and your
net is $900, less other costs you incur. If you make a sale to 1% of
visitors, your gross is $10,000.00 and your net is $9,900. If you
make a sale to 5% of visitors, which is rare, your gross is
$50,000.00 and your net is $49,900.
Results
vary, of course, depending on product or service, sales pitch and
your other costs. Through full-page ads, WTS delivers
visitors ready, willing and able to read or listen to your pitch and
dig your design. Think of the repeat sales, with no advertising cost
to write off.
Advertising brings attention to your site. Your sales pitch develops
interest and demand for your products or services, and urges the
buyer to action, that is, to buy. The important point is you are in
control. You make all the decisions. We'll help if you ask.
You can
choose to redirect visitors from an expired domain, rather than
displaying a pop-under. Your web site may benefit more from
redirects than pop-unders. Ask and we'll explain the difference and
outline how redirects and pop-unders can help you sell your products
or services.
WTS
provides advertisements that give you a real-time login, not a flash
and goodbye. Statistics are freely available for each of your
campaigns. You can track your campaign, day-to-day or hour to hour.
Usually,
your advertising campaign takes about 30 days or less to complete.
The time your campaign takes to complete depends on its size. If you
buy a campaign of 10,000 full-page advertisements, it might complete
in about a week, if not sooner. A campaign of 1 million may complete
in 60-to-90 days.
The size of the campaign and time to complete are
up to you. You can also speed up or slow down delivery of most
categories of visitors. Redirects tend to deliver slower than
pop-unders.
Some
services offer banner advertising. Banners work, if you are selling
a specialized product, such writing software or out of print
books. For most products or services, banners are not
cost-efficient.
Advertising puts your full-page sales message in front of interested
buyers, for as long as they wish to view and read it.
Search
engine submissions (SES) fulfill a purpose. SES may affect search
engine result page (SERP) ranking, and can take months to begin working.
SES may also force you to compete against every web site on the
Internet.
Cost-per-click (CPC) advertising isn't always effective. CPC needs much
micromanagement, of sales ratios and so forth. When you
researched your product or service and the market, did you click on
any text ads? You’ll find these ads in a column on the right-hand
side of the SERP.
If you did
click, on these CPC ads, were you researching your business or
looking to buy? Either way, you cost someone money. CPC may charge
you up to $5.00 for someone who only wants to look at your site,
without any intent to buy; a competitor, for example.
Back
links, to your site from other sites, are often effective, affect
your page ranking and, perhaps, your SERP, too. It can take months
and months to benefit from back links. Building back links is
tiring: find a relevant link, ask to place your link on the site
and, in the end, exchange links, which cuts the benefits in half.
Think of the long, late nights crawling through the web, looking for
relevant links, when you could be tracking your sales or enjoying
quality family time.
Some
manual traffic exchanges are free. You sit in front the screen,
watching the same web pages over and again, to earn credits so others
see your web site. When your web site is showing, think of how much
attention you paid to the ads you watched. It's almost a waste of
time.
Full-page
advertising presents your complete sales message for as long as the
reader wants. There no time limit. Readers can also surf more of
your pages, from the one presented in the advertisement.
 In 2006,
an estimated 700 million full-page web site advertisements sold in
the USA, Canada and the UK. That volume represents more than $1
billion dollars in paid advertising. Businesses don't spend, freely, unless the returns are good. Large and small
companies use Internet advertising to make money. You can, too, and
this is one of the least expensive forms of advertising.
Each
campaign, you buy from WTS, carries a no-questions-asked, 30-day
money-back guarantee.* You can't go wrong. Also, WTS offers the
fairest, most cost-effective visitor campaigns on the web. Usually,
we charge less than any of our competitors. Pay more elsewhere, and
then try us. Don't buy on emotion, such as a flashy site, use logic.
There's no
logic to paying extortive prices. Often, the same campaigns are
available from WTS, at a lower price. Often, you pay more for a
campaign that comes from the same supplier used by WTS.
It's not
polite to trash competitors, but here are a couple of examples. One
claim, seen almost everywhere, offers 100,000 visitors for $149.00.
WTS gives you the same number, category and quality of visitors for
$99.00. This is our regular price and we make money on the sale;
it's not a loss-leader for us.
Another
competitor offers 1 million Mainstream Bulk and Untargeted visitors
for $750. WTS offers the same number, category and quality of
visitor, from the same supplier, for $499.00. Pay more or pay less,
it's up to you. What could you do with an extra $251.00?
If we
don't have the exact category of visitor you need, we can get it.
Just ask us. We aim to please. Click
here
to contact us.
If you
have questions or concerns, please let us know. You ask a direct
question. We give you a direct answer. Click
here to contact us.
Check the
boxes, to the right, for deals on the best-selling -- most effective
-- categories of visitor campaigns. If you don't find what you
believe you need, let us know. Click
here
to contact us.
*If your
campaign is longer than 30 days, the industry-standard, money-back
guaranteed is good during the campaign.
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